Max Mara opens in redeveloped P.C. Hooftstraat in Amsterdam

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Larissa Popelier

19 October 2023

In the heart of the high end luxury street of Amsterdam, the RJB Group completely renovated the former Parfumerie Douglas into a state of the art retail building with residential use in the upper floors, located at P.C. Hooftstraat 107-109 in Amsterdam .

The former building was demolished and replaced by a multi-use building with high ceilings, a beautiful modern shopfront and the latest ESG design and material use.

The retail space with a total floor area of approximately 605 m² gfa is leased to Max Mara. Max Mara is an Italian retailer, established in 1951, with a world-wide distribution in over 100 countries, including 4 in The Netherlands.

Alain Rosenbaum (RJB Group): “we strongly believe and continue to invest in the P.C. Hooftstraat in Amsterdam. We are proud to have partnered up with Max Mara in this massive redevelopment”.

B&O Retail advised Max Mara in this transaction.