Unwind Jewelry opens second store in the 9 Streets area!

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Larissa Popelier

10 August 2026

Unwind Jewelry has just opened its second store at Hartenstraat 35, right in the heart of Amsterdam’s 9 Streets area.

At UNWIND, they create bold, waterproof jewelry that looks and feels like luxury, without the luxury price. Their pieces are designed to be worn every day, everywhere. You can shower, swim, work, and live your life in them without worrying about fading or losing their shine.

UNWIND believes in a future where jewelry is no longer something you have to be careful with, but something you can truly live in. Where pieces stay beautiful over time and become part of your everyday life.

B&O Retail acted on behalf of Unwind Jewelry.