Luxury addition to P.C. Hooftstraat

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Larissa Popelier

18 May 2026

GASSAN Diamonds Amsterdam is opening a Messika boutique at P.C. Hooftstraat 80 in Amsterdam.

At this prime location, GASSAN brings the French jewellery brand Messika to life, renowned for its contemporary designs and international appeal.

The boutique spans 264 sqm, arranged across the basement, ground floor and first floor, and fits perfectly with the exclusive character of P.C. Hooftstraat.

With this lease, De Jong Groep takes another step in its portfolio strategy: connecting strong brands with prominent retail locations.

B&O Retail advised the landlord, De Jong Groep, in this transaction.