On Running will open its first store in the Netherlands in the first quarter of 2026 at Hartenstraat 6, a prominent location of approximately 150 m² on the ground floor in Amsterdam’s famous 9-streets area.
On Running was founded in Switzerland in 2010 by three friends who shared a common goal: to revolutionise the running experience. At On Running, technological innovation is at the heart of the company, achieved through continuous experimentation and collaboration with gold medallists on the development of next-generation shoe technology. The company now has 33 stores worldwide.
On Running’s goal is to create high-quality products with the smallest possible ecological footprint – designed with circularity in mind, made from the best materials and using improved production methods and distribution models.
A long-term lease agreement has been concluded at a market-based rent.
B&O Retail acted on behalf of the landlord in this transaction.
