Mid 2025 Maison VANBRUUN is set to open its doors at the P.C. Hooftstraat 32 in Amsterdam. Maison VANBRUUN is a new place in Amsterdam for luxurious jewelry shopping.
The idea for VANBRUUN was conceived in 2013 and launched in 2014 by Victor Halvarsson in Sweden, with the goal to offer engagement related jewelry. The ambition then and still is a decade later to convey and combine knowledge and luxury – tailored for today’s modern consumer. With a preference for the French Riviera, VANBRUUN finds its inspiration, reflected in the jewelry. Today, VANBRUUN is Scandinavia’s largest retailer of exclusive jewelry and diamonds.
The facade of this eye-catching boutique on the PC Hooftstraat 32 was designed by Studio RAP and it is composed of 3D printed ceramic tiles and red bricks, whose form references the craft of knitting garments. The design replicates the silhouette of the original facade, continuing the characteristic tripartite of the street and maintaining the overall character of the site.
B&O Retail acted on behalf of the landlord in this transaction.
