On 1st of January 2017, Make Up For Ever (MUFE) has signed the lease for their first store at Huidenstraat 21 (9-streets) in Amsterdam.
Make Up For Ever is a cosmetics brand, established in 1984 and is part of the LVMH Group which also holds brands such as Louis Vuitton, Acqua di Parma, Christian Dior, Kenzo and Givency. MUFE sells products to professionals as well as consumers worldwide.
In addition, they designed a learning program for makeup techniques. Make Up For Ever has 2,000 points of sale over 5 continents.