Donsje opens a flagshipstore at Willemsparkweg 26 in Amsterdam. The brand is making the move to retail because it believes that physical stores and an online web store reinforce eachother and can offer the best brand experience to the customer. The name 'Donsje' is based on the warmth and suppleness of downy feathers that serve as inspiration for the collections. In the flagship store two floors are filled with exclusive and cute shoes, clothing and matching accessories for babies and children up to six years old.
B&O RETAIL represented the landlord.