Colourful Rebel started in 2013 with a blog, followed a few months later by the webshop. Because of the success of the blog and the webshop, they opened their first store in 2015 at Van Woustraat in Amsterdam. The brand started with shirts, followed by the Boef-shirt, folllowed by the Boef-sweater. At the moment the collections consists of basics, trousers, coats, swimming patns and accessories for men and women. The store at Heiligeweg is their second store.

B&O Retail advised the vacating tenant.

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