Freitag is established in 1993 opgericht by the Swiss brothers Marcus and Daniel Freitag and initially aimed at producing the perfect, waterproof and multi functional travel bag. Through the years, the product range of Freitag is broadened to a lifestyle brand. Worldwide, Freitag has 26 mono brand stores and the brand is sold by approx. 300 resellers. Teh product range consists of approx. 4000 unique products. Runstraat is situated between Prinsengracht and Keizersgracht and is part of the 9 streets. Direct neighbours are amongst others Denham Jeans, Diptyque, Vans, Joe&The Juice. The retail space at Runstraat is a mono brand store and, after a thorough renovation, will open her doors for the public in september. B&O Retail advised the vacating tenant with this transaction. The landlord was advised by Rappange. A larger lease price was agreed upon than the former lease price.